Television Drama: Agency, Audience & Myth - John Tulloch (Routledge 1990)
Chapter 1 - Soft News: The Space Of Tv Drama: Page 31

Television Drama: Agency, Audience and Myth - John Tulloch (Routledge 1990)
Genre and Myth: 'a half formed picture': Page 63-

Television, Audience & Cultural Studies - David Morley (Routledge 1992)
Television Audience Research: a critical history: Page 51-